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I loved the One Min Challenge.
I liked the slick interface, but the thing that hit me straight away was that within half an hour of using it I was almost finished my help file. Granted, it is not huge, but a 30 page help file in half an hour - I impressed myself :-) But I realised that the reason I could do this was cos I found it so easy. This was the third program I tried, and registered it the same day.
Pros: Off and running from the first minute.
Loved the help file
Intuitive and easy
The two times I contacted support, I had an answer within 2hours and I'm on the west coast!
Cons: Hard to fault it, maybe if it had a built-in image editor. Yes that would be nice.